(ALLEN PARK, MI) - An emotional Dan Campbell shed tears after last week's heartbreaking loss in Minnesota. But on Sunday in Detroit, the first-year Lions coach was visibly angry when they fell at home to Cincinnati, 34-11. Detroit's energy and effort is what upset him the most, as they were never in a position to win. Campbell also issued a challenge to his starting quarterback Jared Goff. Campbell says he fells like Goff he has to step up more than he has and needs to help the team, just like everybody else. Campbell says Goff's gonna need to put a little bit of weight on his shoulders here and it's time to step up, make some throws and do some things, but he needs help. Goff certainly didn't have his best game versus the Bengals, passing for just 38 yards in the first half. The Lions have now gone four consecutive games without posting a first-half touchdown, which last happened in Week 2 against the Green Bay Packers. Goff finished having completed 28 of 42 passes for 202 yards with no touchdowns and an interception. There were light boos coming from Lions fans inside Ford Field, directed at Goff and the offense while being shutout for three quarters. Goff says he feels their frustration, and that the fans in Detroit deserve a lot better than what the team has been giving them. The Lions are the last winless team in the league. It's their first 0-6 start since the infamous 2008 season, when they finished 0-16. With the Jacksonville Jaguars winning Sunday, Detroit now has the longest active losing streak in the NFL at 10 games dating to last season. They're desperately seeking a victory and are willing to make the necessary changes to do so, including shuffling the roster. Entering next week's game against former Lions star Matthew Stafford and the red-hot Los Angeles Rams, Campbell says he'll be looking at himself in the mirror to make changes.